Digging Deeper: Life Lessons Learned From Shaun T. | St. Augustine Photographer
My most recent article for the Professional Photographers of America:
About a month ago, I started the Insanity workout program. If you have no idea what Insanity is, look it up. You will legitimately think I'm insane. I break a sweat just watching the infomercial.
So why would I choose to put by body through such a rigorous workout every day? I wanted to get out of my comfort zone and push myself. I needed a challenge. Shaun T, the creator, is always encouraging you to, "dig deeper," and push yourself to your limits.
Part of Insanity is mental. You are training your mind to imagine yourself doing the impossible. When I'm working out and I am completely exhausted, I start saying, "You can do this, Danielle, just a little bit longer. You love working out." By replacing the negative thoughts with positive ones, I am able to stretch myself beyond my comfort zone and I get stronger everyday.
There are a couple of life lessons I've learned from Shaun T. that I have been able to apply to my photography business. One of them is tracking my progress. As you do Insanity, Shaun T. has you do a fit test every two weeks. This way you can track how your cardio has improved. There are eight moves, and you do each one for a minute. In that minute you do as many reps as possible. It serves as a constant reminder that your body is changing even if you can't see the external changes. One of the ways I track progress in my business is by blogging.
Right after Imaging USA, I wrote about how I was going to start a senior rep program. My goal was to have 1-2 senior reps. The thought of having more seemed slim since it was my first year running the program. I ended up with 5 reps and had to turn girls away! That's insane!
When I have a goal, I blog about that too. I keep my followers interested by posting my progress. Not only is this good for creating a community of followers, but I also now have a record of my improvement. When I am discouraged I can look back and see where I started. No matter how small the progress, you are still moving.
Another lesson I learned by doing Insanity is to push yourself to your limits and, as Shaun T. says, "Dig deeper!" The last time I wrote for PPA Today, I mentioned I had partnered with a local gymnastics business. I had a meeting with the owner, and she started talking about her need to have sports photos taken of all the kids. I'm not a sports photographer and I have no idea how to set up a shoot like that. She wanted to do the photos in the gym with backdrops and studio lights. As a natural light photographer, I didn't have any of that equipment. The thought of doing a shoot like that terrified me, and yet I found myself saying yes and setting a date for photo day.
I am not saying you should say, "Yes," to every job that comes your way. Sometimes it's best to let your client know your limits; I knew I could handle the situation. As Shaun T. says, "It's a stretch." I was pushing myself out of my comfort zone.
My list of obstacles was long. I needed backdrops, lights, a lesson on how to use the lights and order forms for parents. I already knew someone who had backdrops and lights that I could borrow. Thankfully I had stopped by a booth that specialized in sports photography at IUSA and picked up some info just in case. They were able to help me organize my thoughts and get some order forms for parents to take home. I am certainly stretching myself, but I'm growing and am a better, more experienced photographer because of it.
Sometimes I get overwhelmed thinking about the shoot and how I'm a fish out of water. Cue photo day nightmares. But this leads me to my next lesson learned by Shaun T.: stay focused. Throughout the workouts, Shaun walks around and encourages those working out with him. He does the moves next to other people and corrects their form if they are slightly off. Shaun is always shouting out encouragement to keep going. At one point he looks into the camera and say, "Keep going, you can freaking do it." Normally by that point, I am so tired and want to just stop, but Shaun's encouragement calls me back to reality and I recompose my focus on my workout. I am able to push harder and hang in there just a little longer.
The same goes for my business. It is easy to get distracted by the obstacles in front of me and sometimes I just get worn out, but we need to constantly refocus ourselves on the task at hand. Make sure you have a couple people you can call if you need encouragement. It's always helpful to have some cheerleaders in your corner who can spur you on when you are stalling. For me, it's my husband. He can always motivate me to keep going and he helps me to grow.
I do Insanity because I want my body to change. I want to be the best version of myself I can be. It is a lot of hard work, which is why most people don't do it. The same can be true for photography. To grow and develop is a lot of hard work. To truly excel in this industry you need to push yourself. Getting out of your comfort zone is a good place to start. So get up and get moving. In the words of Shaun T., "You can freaking do it."